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Do Training Systems Offer A Short Cut To Online Business Success?

By Howe Russell


As much as you tell yourself that you must be prepared for the long-term journey if you are attempting to become your own boss, it can be difficult to avoid getting sucked into the barrage of marketing systems that claim to put you on a fast track to success. Companies like Empower Network, for instance, are populated by many affiliates who have banked on a team or system to help them get results.

As you have probably guessed, of course, your first instincts were right. There is no secret to overnight success and anybody claiming they can teach you it for a certain price is lying to you. If there was a secret, it certainly wouldn't be a secret any more.

Why are there so many systems out there promising an easy ride?

You will see why when you look at the cold, hard facts of the online business landscape. Despite the glorious picture painted by opportunities as they try to secure your membership, over 80% of network marketing companies go out of business during their first year online. You wouldn't be able to tell from the things they post on their websites, but most businesses are struggling to attract new members and retain the ones they already have. You could argue that over 95% of businesses in the high street fail, therefore making the internet the superior choice when it comes to becoming your own boss. However, the statistics are still poor.

When you add to this fact that over 90% of the affiliate marketers using home businesses fail to make any money, the future can look bleak. Such was the nature of online business in general, that it only took so long before some marketers began realizing there was a much bigger opportunity than simply working for an affiliate program. That opportunity lay in offering training to other affiliate marketers.

If you think about it for a few moments, you can see why they did this. Over 90% of affiliate marketers are not seeing results. Many of them don't know how to market their business correctly and aren't getting any kind of help from their sponsors. Perhaps their sponsors are facing similar problems or perhaps they are keeping all of their 'secrets' to themselves, one thing remains blatantly clear - most people are failing and need help. [
See how Russ Howe became established in empower network here.
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Why would you choose to spend your time promoting one specific company when the failure statistics of most companies in this industry tell a tale of a future with very little security? Likewise, why become an affiliate marketer when the overwhelming majority of them are struggling? Instead, you could focus on cashing in on both markets and offer training to existing affiliate marketers. Companies won't object as it helps their affiliates to learn, while affiliates will appreciate the information you can provide if it helps them to turn their online business around.

However, do not be fooled into believing that these systems are there purely to help you. Many of them have affiliate programs of their own, where members will earn a monthly commission if they introduce others to the training system. Inevitably this will lead to competition between different marketing systems. This is where things get a bit silly, as affiliates try to convince viewers that their system is the best. This is why you will see handfuls of different marketing coaches promising to put people on a fast track to success, or offering what seems like an easy ride for choosing their training package instead of anybody else's.

Contrary to belief, the first real step somebody takes to becoming their own boss is not choosing an affiliate program. There are countless people working within affiliate programs like Empower Network who are no closer to self employment that you or I. The first real action taken by those who possess the potential to make a serious income online is to eliminate the hype and the dreams of finding an overnight solution to their business. Excluding a freak incident, you will need to work consistently in order to reach success.




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